Get To Know Us
Our driving force behind Idylle, founder and director Jo has worked in the fashion industry for over 20 years. Her journey started as a sales rep in pharmaceuticals but after a 15 year long career she swapped pharma for pendants and began representing boho and artisan made jewellery brands.
Jo discovered Anna Beck whilst in LA and instantly fell in love with the uniqueness and craftsmanship of the product, it was truly like nothing she’d seen before. Jo brought the brand over to the UK in 2017 and has been a working alongside the Anna Beck team as their UK distributor ever since.
Mishky was discovered in 2019 when Jo was craving to live life in colour! Fast forward to 2025 we’re now stocked in 45 boutiques across the UK and have endlessly shared the beautiful story of Mishky through creative collections and serious arm candy stacks.
Favourite place to travel: Greece
Favourite fashion trend: Fun and colourful fashion!
Favourite colour: Yellow or lilac
Favourite food: Anything Greek!!
Pets: Indie (Cavachon)
Interesting fact about you: Lived in Greece
when was 17!
JO
Jo brought on step-daughter Sanchia in 2021 after returning from a few years of travelling around Australia, South East Asia & Ibiza.
Her career was always previously creative, having worked as a make up artist for many years in vibrant Liverpool but always loved seeing the new collections Jo would be working with and introducing to the UK customer.
These days you’ll see Sanch out on road trips meeting our lovely stockists, supporting at events or always at the end of the phone to help with any of your jewellery queries.
Favourite place to travel: Florence, Italy
Favourite fashion trend: chunky layering jewellery
Favourite colour: Purple
Favourite food: Anything brunch related
Pets: Wizard (cat)
Interesting fact about you: My name means sacred in Latin
Sanchia
Contact us
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